Your guide to domain name success

Choosing a good domain name is really important.

It is your brand, the first thing your customers will see, and hopefully the URL that they will save on their bookmark or enter repeatedly.

CBS reported that The Internet Corporation for Assigned Names and Numbers (ICANN) released a news release allowing “an increase in the number of Internet address endings – called generic top-level domains (gTLDs) – from the current, which includes such familiar domains as .com, .org and .net.”  and “Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.” Starting this year companies are able to register domain endings such as .cars, .news, .sports, .blog, etc.

So literally the possibilities are endless. Like the decision is not difficult enough . . . I have put together a little checklist of things to think about when choosing a domain name . . . enjoy!

Domain Name Tips and Tricks:

Do’s

  1. Your domain name is for life not just for launch. Some business owners build their entire marketing campaigns around their domain name. Marketing dollars are very expensive and choosing a domain name that you will later on change can cost you additional marketing dollars. Also, re-directions from other sites are gold…if you change your domain it will be very difficult to redirect all of them. So when picking a name, take into consideration all the ways your business can grow and filter those factors into your decision.
  2. What domain extension should I use? A lot of people assume that .com are the best choice. Yes, .com one of the most popular domain extensions and it is a great benefit if you find one that is available that suits your needs. But, now more then ever you should really think about it and be innovative with the extension; for example, If you are an association or a non-profit maybe .org is a better fit,  if your a blogger maybe .blog is a better choice,  .tv can be a good choice for an organization that will feature multimedia content (audio and video).
  3. Brainstorm Keywords. When choosing a domain name it will pay off to brainstorm keywords of your business. Take a pen or pencil and bounce ideas of your staff or friends. Write down all words that will relate to your business. Then place them in a search engine such as GoogleYahoo, or Bing and see what comes up.
  4. Add simple words in front of the keywords. There are some simple words that can be placed in front of your keyword to make a great domain name. For example my (mycar, mybook, etc.), your (yourcar, yourbook, etc.), i (icar, ibook,etc.), pro (procar, probook), best (bestcar, bestbook,etc.).
  5. Jokes or Common Sayings; for example, greeneronotherside, lastlaugh, etc. Users will remember very easily and set a marketing tone.

Don’ts

  1. Clever Word Combinations: For example, redynomite, and then, etc. This domain names can lead to confusion or poor branding.
  2. Don’t misspell words: For example, communication, revolutionize, etc. This domain names can also lead to confusion or poor branding.
  3. Hyphens or underscores: For example, eat-in, drive-thru, etc.
  4. Registered Trademarks: For example, intel-books, eBay books, etc.
  5. Numbers replacing words: For example, insure4care, take2out, etc.

Finding a good domain name can be difficult but it is well worth the investment.

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