Marketing, like technology, is ever-changing and shifting. There are elements of marketing that have remained untouched, but then there are other elements that have needed to adapt frequently. When you take a step back to analyze the environment, it becomes painfully clear that is hard to catch up with change. Everything moves fast and nobody is going to slow down for you. Remember that we live in a world where the Internet dominates technology and topics like Artificial Intelligence are a trend.

Professionals in Marketing and the people that interact with these team in particular need to be adept at the language they use. Here’s a list with 17 marketing acronyms to better understand the wide array of marketing info on the net. Knowing these crucial acronyms will be the first step to understanding documentation produced and delivered by your teams or vendors.

AIDA:

A useful outline that stands for Attention, Interest, Desire, and Action. The idea of this simple yet powerful outline is to create a coherent and appealing storyline that consumers can follow and feel enticed to agree to an action like making a purchase.

B2B:

Stands for Business To Business and is all about the classic situation where two companies do commercial transactions between one another. It might be a wholesaler supplying a retailer with goods or a software provider offering another business their software to be used for its customers.

B2C:

Stands for Business To Consumers, the other side of the spectrum for commercial transactions. These kinds of business are all about the interaction between a company to push or pull their products and services towards the client. These types of businesses are what people are most familiar with. Examples include Apple, Nike, and Nordstrom.

BR:

Stands for Bounce Rate and is a KPI to track the performance of content on a site. The higher the bounce rate, the quicker people bounce off your site and your content without any further interaction.

CMS:

The Content Management System, created in a multidisciplinary environment,  manages the creation and the modification of digital content to generate better conversions.

CPA:

Stands for Cost Per Action. It varies from case to case, but it generally means the cost per interaction on a piece of web content. The definition comes by the way your company defines it, but, it is closely related and commonly attributed to PPC and CPC.

CPC:

Stands for Cost Per Click. For any digital marketing team, this is the metric that shows how much you actually are paying after your campaigns are launched on the different digital ad platforms.

CR:

Stands For Conversion Rate. It’s the percentage of visitors of your website that complete a desired goal or conversion. A high rate shows a healthy interaction between UI/UX and the marketing strategy.

CPL:

Stands for Cost Per Lead. In the realm of digital marketing and sales, it stands for the total cost of acquisition across your marketing efforts, creating a very reliable KPI to measure your sales and marketing success.

CRM:

Stands for Consumer Relationship Management.  The methodology behind CRM is to provide companies with a resource that strengthens and maintains a business relationship with their customers. This is measured according to several different metrics such as CTR and Engagement, tracking the buyer’s journey down the marketing and sales funnel.

CTA:

The famous Call To Action is a button or interactive element that invites your customers to interact in a specific way that will eventually lead to a conversion or purchase.

CTR:

Stands for Click Through Rate and it’s a KPI to track the performance of your advertisements or content to see how many viewers click through to visit your landing page.

PPC:

Stands for Pay Per Click and is the minimum average price for ad space on a website. This price is only charged when people actually click on the ad.

ROI:

Stands for Return On Investment and is a performance measure like its name implies. It measures how much the return is on the overall investment, relative to cost and time

SERP:

Stands for Search Engine Result Page. These are the results of a query input into a search engine, basically the result of your typed keywords.

SEM:

Stands for Search Engine Marketing and its the gain of traffic and visibility from Search Engines ( Ej. Google). Mainly by paid search listings.

KPI:

This stands for Key Performance Indicator and can be interpreted and overseen in the form of every metric that is key for the performance of your marketing and sales strategies.

This list is just the tip of the iceberg for marketing acronyms as there are many other acronyms, tech trends, and expressions used by your creative teams. It can be overwhelming or create communication barriers. Be careful and wary and don’t get lost in translation. Get familiar with the language and stay ahead of the curve.

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Cesar Contreras

Cesar Contreras

I am a marketing professional, tactician, and writer with a deep passion for technology, pop culture, and business. I spend my days managing strategies, reading, and looking for ways to share my knowledge. Feel free to contact me at cesarc@advancio.com or shoot a call to www.advancio.com

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