Experts walk through Website Terms you should know

Have you ever felt like your web developer is talking a different language? I am here to tell you, they are!

Knowledge is power…my dad always said. So I have decided to give power away today… literally with this Vocabulary List!

  1. Web Designer: Any professional who performs design functions for a Web site. This can include site architecture, programming, logo design or site layout functions.
  2. Web Programmer/Developer: Someone who works with a site plan or design plan to program or build, the actual site. Programmers can also be designers.
  3. Hosting Company: Hosting companies provide the online “address” or location for a Web site.
  4. Shopping Cart: A Web tool that allows site visitors to select products and make purchases online.
  5. Landing Page: A single page website that lists minimal information about a company such as contact information and single product information.
  6. Brochure Web Site: A Web site that acts as an online “brochure” by providing very basic product and contact information. A very simple site to construct, usually based on a template.
  7. Banner Ad: A graphic advertisement that, when clicked on, links to another Web site.
  8. CMS (Content Management System): A tool that allows your business to make changes to Website text and graphics easily, without the use of programming code.
  9. Domain Name: The “name” or URL of the Web site. Most domain names are purchased from a domain name registration company, such as Advancio.
  10. Links/Hyperlinks: Linking text or graphics to another location so that when they are clicked, the user is directed to another area of the site or another site entirely.
  11. SEO (Search Engine Optimization): Making changes to a site in order to increase ranking on search engines such as Google. This can involve textual changes (making changes to site copy), switching graphics to text format and other techniques.
  12. PPC (Pay-per-click): An advertising method where a company pays for each “click” an ad receives. When ads are clicked, users can be directed to another Web site or a fillable form to provide contact information.
  13. Pay-Per-Impression:  An advertising method where a company pays for each “impression” an ad is displayed. When ads are clicked, users can be directed to another Web site or a fillable form to provide contact information.
  14. Software-as-a-Service (SAAS): Also known as membership software, allows the member to pay a set monthly fee and license the software from the licensor.
Ellen Garcia

Ellen Garcia

I am a contributor for Advancio while I wait for my digestion to kick in. It’s a never ending cycle that I personally don't want to stop ever. I like a good stroll through the park and a quick shopping session after work. Contact me if you want to have a great conversation on why cats are better than dogs.

Leave a Reply