Experts walk through Website Terms you should know
Have you ever felt like your web developer is talking a different language? I am here to tell you, they are!
Knowledge is power…my dad always said. So I have decided to give power away today… literally with this Vocabulary List!
- Web Designer: Any professional who performs design functions for a Web site. This can include site architecture, programming, logo design or site layout functions.
- Web Programmer/Developer: Someone who works with a site plan or design plan to program or build, the actual site. Programmers can also be designers.
- Hosting Company: Hosting companies provide the online “address” or location for a Web site.
- Shopping Cart: A Web tool that allows site visitors to select products and make purchases online.
- Landing Page: A single page website that lists minimal information about a company such as contact information and single product information.
- Brochure Web Site: A Web site that acts as an online “brochure” by providing very basic product and contact information. A very simple site to construct, usually based on a template.
- Banner Ad: A graphic advertisement that, when clicked on, links to another Web site.
- CMS (Content Management System): A tool that allows your business to make changes to Website text and graphics easily, without the use of programming code.
- Domain Name: The “name” or URL of the Web site. Most domain names are purchased from a domain name registration company, such as Advancio.
- Links/Hyperlinks: Linking text or graphics to another location so that when they are clicked, the user is directed to another area of the site or another site entirely.
- SEO (Search Engine Optimization): Making changes to a site in order to increase ranking on search engines such as Google. This can involve textual changes (making changes to site copy), switching graphics to text format and other techniques.
- PPC (Pay-per-click): An advertising method where a company pays for each “click” an ad receives. When ads are clicked, users can be directed to another Web site or a fillable form to provide contact information.
- Pay-Per-Impression: An advertising method where a company pays for each “impression” an ad is displayed. When ads are clicked, users can be directed to another Web site or a fillable form to provide contact information.
- Software-as-a-Service (SAAS): Also known as membership software, allows the member to pay a set monthly fee and license the software from the licensor.